The relationship between DirecTV and the NFL seems to be headed towards an end. Rumors have been swirling the past few years that NFL Sunday Ticket would soon be leaving the popular satellite service in search of a service that could both expand its profits and subscriber base. Apple has quietly emerged as the front-runner to be the home of NFL Sunday Ticket after the 2022 season.
Multiple suitors have been named as the potential landing spot for Sunday Ticket after its DirecTV deal expired. Until recently, Apple hasn’t been mentioned as a potential partner, but now they appear to be the favorite. Boasting more than 2 million subscribers, a service like NFL Sunday Ticket would be a massive boost to the Apple TV+ portfolio.
NFL Sunday Ticket is widely popular because it allows football fans to watch out of market games (games that aren’t broadcast on network partners) from their favorite NFL franchises. Although subscription numbers were high, in its current state, Sunday Ticket is still wildly expensive. The base package starts at $300 a year, while Sunday Ticket Max (includes Redzone and DirecTV Fantasy Zone) runs $400 annually.
Apple has been looking to add to their live sports platform since they added MLB games last month. In their “Friday Night Baseball” series, Apple TV+ will air 2 exclusive MLB games every week during the season. If the current rumors are true, Apple will also become a preferred destination for football fans, ESPECIALLY if they can make the service more affordable.