The Elon Musk and Twitter experiment may be getting ready to come to a sharp end. Not precisely due to an abandonment of the platform, but rather a complete and total rebranding of Twitter as a whole. As initially reported by The Verge, Elon Musk will rebrand his newly acquired asset from Twitter to X, and the change could happen as soon as today.
Late last night, Elon Musk announced his intention to change the Twitter logo from the beloved blue bird to the X, and soon after he began engaging artists who shared their own ‘X’ designs. Taking things further, Musk tweeted x.com now automatically redirects to Twitter. com. X Corp is the name of Musk’s holding company and will most likely be the new face of the X social media site.
So what exactly will ‘X’ be? Twitter’s CEP Linda Yaccarino said “It’s an exceptionally rare thing — in life or in business — that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.” The move is to transform X into something totally different than what Twitter was. Moving it away from centrally focusing on communication and the social media aspect of the platform, and into something that, at least on the surface, operates similarly to Mark Zuckerberg’s Meta. Musk has gone on record saying that he wants Twitter/X to be an “everything app”, meaning one central location for all your digital needs.
I would expect after the official rebranding rolls out, we’ll start to see more of this come to fruition. Recently, it was announced that users will be able to post long, complex articles to the site. In addition, Musk has also eluded to better video curation, currency services, and some deep AI integration as well. The initial Elon Musk era within Twitter was a rocky, and at times, messy one. By rebranding to ‘X’ Musk and his team will perhaps have the fresh start they thought they’d be getting with Twitter, and another chance to make a splash in an increasingly competitive market.